Unleashing potential is a business development company that specializes in HR betterment.
The owner had some ideas about what she want the logo to look like, but not 100% clear on how to make it work. She also had decide on colours for the branding as well.
The ideal client would be a company that are interested in making positive improvements in their work environments by being employee focused.
The focus was positive and people centred. She knew she wanted people and some sort of play on the letters UP.
This was created with keeping in mind forward movement and upward movement. The combination of fonts were chosen for this reason. The word unleashing displayed in a script font added not only movement but a sense of excitement.