The Launch Box is a local business incubator that will be set up to help new businesses get started, serve as a co-work space and mentoring facility. The target young adult to middle aged people looking to get going in business.
Creating a logo was to feel young, trendy and intelligent. It need to appeal to a wide variety of businesses and people.
Simple but edgy and hip was the priority with the Launch Box. Keeping the feel young to really connect with a young generation of entrepreneurs.
The mark was meant to represent upward movement but also the incubator itself as a building.
I kept the colours neutral as was discussed in early consultation, it was later given a green tone.