Gypsy Soul Fabrics

Create a logo reflecting rural prairie life

Client Info

Gypsy Soul Fabrics

Tool Set

Illustrator

Project Brief

Gypsy Soul Fabrics is a traveling, pop-up retailer that serves quilters in rural areas who don’t have ready access to quilting supplies other than online. Gypsy Soul Fabrics is all about the personal touch, serving her customers is as much about supplying goods as it is having a good conversation and sharing knowledge and tips.

Gypsy Soul Fabrics Logo
Gypsy Soul Fabrics Logo Mockup on business card

Solution

The two most important things that came out of our strategy session was that the logo needed to be personable and relate to rural customers and the colours needed to reflect the owner with bold colours that she loves in the patterns and fabrics she supplies.

The font choice was meant to be light and approachable with a little bit of character and whimsy.