An opportunity came available for the Manitoba Beef Producers to have a wall display at the Bruce D. Campbell Farm & Food Discovery Centre in Winnipeg, MB.
The plan was to create two wall displays to be installed. One would be an infograph depicting protein sources and how beef compares and then other would be informative about the catting industry in Manitoba.
The installations measured 10ft x 6.8ft and 4ft x 6ft.
The key was to find a way to make the information readable and easy to follow while still being visually interesting.
The FFDC is an educational centre and has a lot of schools visit, which means kids are do a lot of the learning. With that in mind I developed an infograph and display that are easy to read and visually creative. They needed to be obvious in their information architecture.